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Function Centres Category

Saturday, August 8th, 2015

Trixstar Productions Cashing In On Cache




Hes a talent buyer, live event producer, live event manager, live event coordinator, a marketing strategist, and one heck of a creative mind. Mike Anderson, the President of Trixstar Productions, has built his live event planning and live event production company into a cause celebre. The secret?

Celebrities, says Anderson. I inject celebrity into events, whether its appearances at events like Isaiah Mustafa, the Old Spice Guy, events built around them like the Hanson Brothers of Snapshot fame, or shows developed for them like William Shatner.

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His Behind The Icon Series has featured celebrities like Dog The Bounty Hunter. For appearances, he has tapped celebrities like Jaleel White and Alfonso Ribeiro who played Steve Urkel and Carlton Banks respectively in the 90s sitcom hits Family Matters and Fresh Prince of Bel-Air.

Andersons keen sense of marketing always pays off. For a sports bars grand opening, he brought in the UFC light heavyweight Chuck Liddell on a night that was featuring UFC fights. The other focus for Trixstar Productions is live Corporate Events


Live corporate events dont have to be low key, explains Anderson. For one live corporate event for an oil industry company, I brought in Canadian rock legends, Trooper. The reaction was outstanding. The company is already planning their next major live corporate event and want to set the bar higher. These events motivate people. It elevates morale and keeps them talking about it for a long time and looking forward to the next one.

The Trixstar Productions team has become used to working with the likes of Chip Coffey, acclaimed psychic medium, paranormal investigator, lecturer and writer, and star of A & Es Paranormal State, Psychic Kids: Children of the Paranormal and the author of Growing Up Psychic. Anderson has negotiated performance contracts with the likes of Will.I.Am., rockers Tom Cochrane, Ken Mitchell, and the Headstones, American Idol Ruben Studdard— the list is long.

Diversity sets Trixstar Productions apart from many other live event planning and live event production companies

. The teams ability to find and book the talent cost effectively and design and produce an entire live event as a show is making them the go-to live event solution.

Anderson stares thoughtfully into his iPad. Its no longer just about thinking outside the box. The world is out there. Given the right people, the right live event production resources and the right timing, anything is possible. You should come away from a live event feeling — well — alive, motivated, charged up, torqued out. I want people to talk about a Trixstar Productions live event, not just the morning after the event, but the morning after that, and after that.

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