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Tuesday, June 16th, 2015

A Couple Of Tips To Make Your Business Cards Stand Out

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Submitted by: Adrianna Notton

It is essential for every entrepreneur to carry around a couple of business cards in case he meets potential clients. Before even getting to converse with the client, looking at your card can already give them an impression of what your business really is. It is crucial to ponder on every factor of your card in order to imply the right message.

There are different formats for specific companies. For example, a law firm would want to give off a professional and confident impression. On the other hand, a company that caters to children’s parties should aim to seem fun and childish. No matter what your companies aim is, there are still common characteristics that all cards should possess.

There are so many people giving away their card to potential clients. Now, what you want to do is to make your card stand out. There are several ways to do that. Remember that there are no rules when it comes to designing your own card. Ultimately, the important thing is that you are able to make your card attractive enough for clients to keep them and remember them.

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Another way to capture people’s attention is through using a different type of material. Instead of your ordinary card board, you may want to use plastic or colored stock. Picking out material that gives off a pleasing scent can also impress potential clients. If you want to go all out with your design, you can even fold your card into sections to make it seem like a mini brochure.

Of course, the information written down is the most important factor in the card. It is advisable to use large texts that are easy to read. Especially since most cards are small, you should make the text short and precise. When it comes to the text color, dark and bold letters should do the trick.

Aside from the overall formatting of the card, you must make it a point to handle them with care. You will want to always give a crisp and clean card. Never give any exception to dirty and folded cards because one simple thing like that can give off a negative impression about your company. It may be helpful to invest in a sturdy card holder so as to keep your cards free from dirt.

When giving out your card, it is advisable to ask for the person’s card in return. This way you can follow up on them. Also, you cannot rely on your card to make a good impression. The way you present yourself to potential clients is the most important factor of all. People tend to remember entrepreneurs who are confident, professional, and approachable.

Especially with the competitive environment in the world of business, you should grab every opportunity to stand out. Printing business cards to represent yourself will be well worth it in the end. Just remember that your main goal is to stand out among everyone else.

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